True Religion Jeans- 30-50% off!

Ok, so I don’t wear True Religion Jeans but saw them on sale today for 30%-50% off at Coscto in the South Bay, yup that’s right Costco for $112 a pair.  I saw on the TRJ site they sell for $175-$225 a pair.  So tell me this, at what point does a brand of jeans stop being cool…I say when they are sold at Costco.  Especially since the next row over had Calvin Klein Jeans for $22 a pair…weren’t those the cool and expensive jeans to buy back in the 90’s?  Remember those crazy campaigns of teens in provocative positions back in the mid 90’s?