I was watching the news this morning and Denny’s is running an ad campaign that starts as a faux ad for a pancake breakfast with a short stack covered in syrup and candy (so disgusting) and then pops in a graphic for Denny’s grand slam breakfast with the voice over saying “Now it’s time for a real breakfast, the Denny’s Grandslam.” An obvious play against IHOP!
Hey I am a marketer an I understand it’s “just business”. But it’s totally shameful on Denny’s part! Denny’s free breakfast was nothing more than a marketing gimick to raise awaeness of it’s product where as IHOP was at least raising money for childrens medical charities. Screw you Dennys! Drop your million dollar ad campaigns and start helping people like your competition IHOP!
