If you’re an Audi lover, internet-savvy, and bored at work, you can find a new home at QuattroWorld.com. QuattroWorld is a relatively new site created from the ex-users of forum-eater Internet Brands’ AudiWorld.
Longtime users of site, AudiWorld, became pretty upset their beloved online meeting spot was flipped on it’s head by a software change. Internet Brands had made it clear that they were interested in changing the message board software from AudiWorld’s previous software to VBulletin, a message board software that Internet Brands owns. When they finally went through with the changes, there was an instant online forum revolt. Forum users filled AudiWorld with words that we can’t repeat because we’re gentlemen.
After the board went back up with a rousing thumbs down from the community, users quickly rallied together and formed a new site for Audi enthusiasts called QuattroWorld.com. Note to webmasters: Don’t screw with Audi owners.
For more details read this post and start watching this video at 4:00.
Other blogs covering this story:
http://handcancel.net/2009/03/20/audi-users-give-big-company-a-mean-lawnjob/
http://iedei.wordpress.com/2009/03/19/audiworld-is-dead-long-live-quattroworld/
http://8bit.minimal.net/post/87727243/how-to-destroy-a-community-with-software
http://blog.jasonseto.com/2009/03/17/dont-mess-with-the-community/